iAmBruno.
Your illustrated manual · 28 practical chapters

Social Media Studio

Bruno builds your strategy and drafts. You choose the direction and what goes public.

Give Bruno your business facts and references. Bruno prepares your strategy, proposed posts and images. Check the results, connect the correct accounts and deliberately choose what goes public. This guide follows a fictional Friday Coffee campaign from first setup to a populated content board.

Download the PDF ↓Open Social Media Studio ↗

Before you start

  • Use the Bruno account with access to your intended social channels. The channel choices shown depend on your service access; selecting a channel for a plan does not connect its provider account.
  • Have accurate business facts, offers, dates and useful references ready. Bruno writes the proposed bio, strategy and posts; you can supply approved copy if you already have it.
  • If Did we get everything? appears after a free trial, inspect the saved answers and visual foundation. Continue with my answers reuses them and asks for what is missing; Review the full intake lets you check and change the prefilled information. An existing Studio intake stays separate unless you choose the offered import.
  • For publishing, connect your own accounts: a Facebook Page you manage, an Instagram Business or Creator account, or your own LinkedIn profile. A prepared draft is not a public post.

Screenshots show the current Bruno interface with fictional Atelier Demo data and simulated requests. Sample photographs and artwork are illustrative content displayed by the real product, not evidence of new paid generation. No real accounts were connected and no posts were published.

01

Start with the guided intake

Start with the guided intake — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The Social Studio menu entry.
  2. 2The guided intake, inside your real dashboard.
  1. Choose Social Media Studio from the dashboard. The real intake asks who the work is for: you, a brand, a product or a company.
  2. Our example chooses My company. Choose the description that fits your own work, then Continue.
  3. The persistent dashboard controls open your Social Media Plan and Social Media Board. Connection indicators tell you which accounts are actually connected.
What happens nextBruno asks for the subject’s name and useful sources.
02

Give Bruno the correct name

Give Bruno the correct name — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The exact display name.
  2. 2Continue saves this step.
  1. Type the name you want displayed. We use Atelier Demo.
  2. Check spelling and capitalization. This is your subject’s name, not a prompt to invent a business identity.
  3. Choose Continue to save it and move on.
What happens nextYour name is saved and the intake asks about public source links.
03

Add sources, if you have them

Add sources, if you have them — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1One source per link field.
  2. 2Add another source.
  3. 3Continue to the proposed description.
  1. Choose Yes, I have sources and add relevant public website, social, press or other links. Use Add another link for another source.
  2. If you do not have public links, choose No, not yet. You can describe the business yourself on the next step.
  3. Continue. When links are supplied, Bruno can research them and propose a bio for your review.
What happens nextBruno prepares the description step from your sources or your own information.
04

Review Bruno’s proposed description

Review Bruno’s proposed description — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The proposed bio, available for optional correction.
  2. 2Ask Bruno to improve it from your notes.
  3. 3Approve the checked bio and continue.
  1. Read the proposed bio and check the facts, audience, offer and tone. You can keep it if it is right.
  2. Optionally edit it directly, describe changes and choose Improve with AI, or use Record voice to provide your notes. You do not have to write a polished bio from scratch.
  3. Our example adds exact event times. Choose Approve bio & continue when the description is accurate.
What happens nextThe approved description becomes part of the visual and strategy foundation.
05

Use your real logo

Use your real logo — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The uploaded mark preview.
  2. 2Upload your own logo.
  3. 3Keep this selection and continue.
  1. Upload your existing logo as PNG, JPG or WebP and inspect its preview. The sample Atelier logo is fictional.
  2. If you need a new logo instead, describe it and use Create logo. That is an optional generation request, not required when you have a suitable logo.
  3. Continue when the intended mark is selected.
What happens nextBruno has the intended logo reference for the visual work.
06

Tell Bruno what you actually offer

Tell Bruno what you actually offer — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The real offer’s name.
  2. 2Its description and important facts.
  3. 3This offer is a service.
  4. 4Save this offer to the intake.
  1. Choose Add product or service. Give the offer a name and explain what it is, who it serves and the factual details that must stay right.
  2. Select This is a service when appropriate. Add relevant product or service reference pictures; the example uses Friday Coffee as a service/event offer.
  3. Choose Save product/service, then Continue. Founder and team steps let you add real people and references; those people steps are optional and can be skipped when they are not needed.
What happens nextThe offer is retained as a reusable part of your business context.
07

Review the visual foundation

Review the visual foundation — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The visual-foundation result and its references.
  2. 2Continue after reviewing it.
  1. Bruno combines the saved logo, offers and references into a visual foundation. Wait for the result rather than submitting the same step repeatedly.
  2. Inspect the result and the source references. The artwork in these instructions is illustrative sample data supplied to the actual result renderer.
  3. Choose Let’s continue when ready to move on. No real image generation was purchased for this manual.
What happens nextThe intake proceeds to planned channels and goals.
08

Choose channels for the plan

Choose channels for the plan — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The channels included in this plan.
  2. 2Save the choices and continue.
  1. Select the channels you want included in the strategy from those available to your account.
  2. Our example chooses LinkedIn, Instagram and Facebook. These are planning choices: no provider account is connected by ticking a box.
  3. Continue to the goals. You will connect the relevant accounts separately before publishing.
What happens nextBruno knows the channels the strategy should address.
09

Choose the outcomes that matter

Choose the outcomes that matter — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Your selected business goals.
  2. 2Save the complete intake and prepare the strategy.
  1. Select the goals you want the strategy to support. Our example chooses community and a launch/event.
  2. Choose the outcomes you actually need. These choices guide the proposal; they are not a promise of a particular number of sales or followers.
  3. Choose Save intake. Bruno saves the information and prepares the strategy report.
What happens nextBruno returns a proposed strategy for review.
10

Read Bruno’s proposed strategy

Read Bruno’s proposed strategy — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The proposed strategy report.
  2. 2Its cover and summary, followed by the full report.
  1. Bruno has written a strategy from your intake, references and research. Read the direction and scroll through the full report.
  2. Check the audience, offer, content pillars, planned rhythm and visual direction. You can keep the proposal as it is if it fits.
  3. The report is a proposal. Preparing it does not approve it or publish content.
What happens nextCheck the full report before approving it. You can also print or save a copy.
11

Check the business brief and planned rhythm

Check the business brief and planned rhythm — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The business brief written from the saved intake.
  2. 2The audience, goals and planned rhythm.
  1. Scroll through the strategy report beyond its cover. Read the brief Bruno wrote for your actual business and intended audience.
  2. Check the proposed posting rhythm, selected channels and goals against what you want. The example plans three posts a week for local independent businesses.
  3. Continue through the editorial pillars, visual direction and next moves. The report contains the proposal; its cover alone is not the whole plan.
What happens nextYou have checked the practical direction before deciding whether to approve it.
12

Save a copy and approve the direction

Save a copy and approve the direction — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Print or save a copy of the full strategy.
  2. 2Approve the checked direction.
  1. Print / save PDF opens your browser’s print controls for the full strategy report. Check the preview before saving.
  2. Read the proposed strategy before choosing Approve strategy. Approval saves this direction and opens the next-action choices; it does not publish a post.
  3. If the proposal needs changes, choose Continue editing. The conversation opens so you can ask Bruno to revise it before approval.
What happens nextAn approved strategy opens the choices for connecting accounts and preparing draft posts.
13

Ask Bruno to change the strategy

Ask Bruno to change the strategy — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Return to Studio without sending or clearing your draft.
  2. 2The specific strategy feedback.
  3. 3Send this change request deliberately.
  1. Choose Continue editing in the strategy report. The conversation opens with a visible message field.
  2. Describe what should change and what should stay. Our example asks for doors at 9 AM, coffee at 9:30 AM and a studio tour at 10 AM.
  3. Back to Studio returns to the saved Studio view without sending, and keeps your unsent text. Choose Send when you are ready to request the revision.
  4. Read Bruno’s returned proposal and approve it only when the direction is right. Sending strategy feedback does not publish any posts.
What happens nextBruno returns a revised strategy proposal for review. Publication remains a separate decision.
14

Choose what should happen next

Choose what should happen next — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Connect provider accounts separately.
  2. 2Prepare a seven-day draft window.
  3. 3Prepare a thirty-day draft window.
  1. After approval, choose Connect my Socials if you want to connect publishing destinations.
  2. Prepare a week of posts creates a seven-day batch from the approved plan. Prepare a month uses a thirty-day window. You choose the date range before submitting.
  3. Preparing a batch produces reviewable drafts. It does not by itself authorize ongoing public publishing.
What happens nextThe selected connection or draft-production workflow opens.
15

Connect only the accounts you intend to use

Connect only the accounts you intend to use — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The real connection list, with account requirements and statuses.
  1. The connection dialog shows each supported destination and its actual status. Follow Connect for the account you own or manage, then complete the provider’s authorization.
  2. Instagram requires a Business or Creator account. Facebook uses a managed Page; LinkedIn uses your own personal profile. WordPress articles use your connected website.
  3. Return to Bruno and check the status. A planning checkbox, an opened authorization page or a pending connection is not the same as Connected.
What happens nextA successful provider connection can be confirmed in the dashboard indicators. No real provider account was connected for these screenshots.
16

Return to the saved, approved plan

Return to the saved, approved plan — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Prepare a week from the saved strategy.
  2. 2Prepare a thirty-day window.
  3. 3Open the saved content board.
  1. When you reopen Social Studio after approval, your next-action cards remain available. You do not need to redo the whole intake.
  2. Choose Prepare a week of posts for this example, or the thirty-day option when that is what you need.
  3. Use Social Media Board in the persistent dashboard header to open saved drafts later.
What happens nextThe date-window selector opens before a new batch is started.
17

Choose new content or replace drafts

Choose new content or replace drafts — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1New content keeps existing saved content.
  2. 2Your selected start date.
  3. 3The exact range and effect.
  1. Choose New content to keep what is already on the board and prepare the next allowed date window.
  2. Check the start date, end date and summary. The minimum date depends on the approved strategy and existing calendar.
  3. Replace drafts is a different choice: read the affected date window and draft count carefully. Scroll down to check the full summary before submitting.
What happens nextYour selected range and action are ready for the final check; nothing has been submitted yet.
18

Confirm the draft batch you want Bruno to prepare

Confirm the draft batch you want Bruno to prepare — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The exact range and effect on saved content.
  2. 2Start this selected draft batch.
  1. Scroll to the bottom of the date selector. Read the date range and whether existing content will be kept or replaced.
  2. For this example, the summary says seven days and that existing content stays on the board. Choose Create 7 days when that is what you want.
  3. This begins preparation from the approved strategy. It creates drafts for you to review, not public posts.
What happens nextBruno starts preparing the selected content window.
19

Let the draft batch finish

Let the draft batch finish — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The selected draft-production batch.
  2. 2Its current preparation status.
  1. The status identifies the selected range and says DRAFTS. Bruno is preparing and saving the content.
  2. Wait for the result. Do not submit the same batch repeatedly while it is running.
  3. If some items fail or coverage is incomplete, the status tells you and existing drafts are kept. Review the result before deciding to retry.
What happens nextThe finished saved drafts open on the content board.
20

Read the weekly content board

Read the weekly content board — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The current week.
  2. 2Switch to the monthly view.
  3. 3Open this saved LinkedIn draft.
  1. The weekly board shows dates, exact times, channels, pictures, captions and draft/published states. Scroll through the hours to see the whole day.
  2. Large cards show more of the creative work. Compact reduces their height. Open a post title to review that draft; opening its picture gives a larger image view.
  3. Weekly and Monthly are views of the saved board. A time on a draft is its planned time, not evidence that it has already been published.
What happens nextYou can inspect the saved content and its state before any public action.
21

Use the month to see the bigger picture

Use the month to see the bigger picture — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The displayed month.
  2. 2The day containing Friday Coffee’s LinkedIn draft.
  3. 3Move to the next month.
  1. Choose Monthly for a calendar overview. Move to another month with the navigation arrows.
  2. Open a post chip for its details, or select a day to see that day’s schedule.
  3. Check the status legend. Planned drafts and published posts are different states.
What happens nextThe selected post or day opens for a closer review.
22

Review one actual image and caption

Review one actual image and caption — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The selected destination and planned time.
  2. 2The actual saved caption.
  3. 3The separate public-publishing action.
  1. Open the LinkedIn draft. Check the destination channel, planned date, time and draft status.
  2. Read the complete caption and inspect the picture. Check dates, spelling, facts, links and people. Opening the picture lets you inspect it at full size.
  3. Publish now is a public action. Choose it only when the content is correct and the intended account is connected. For LinkedIn and Instagram, read the public-publishing confirmation; Cancel leaves the draft unpublished. Facebook first asks you to select the managed Page.
  4. If the draft needs corrections, choose Revise in chat. The selected draft opens in the conversation for your change request. It stays unpublished while you work.
What happens nextYou have checked a saved draft. It stays unpublished unless you deliberately confirm a publishing action.
23

Request a change to the selected post

Request a change to the selected post — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Return to the saved Studio without sending.
  2. 2The specific request for this selected post.
  3. 3Send the revision request to Bruno.
  1. In the post detail, choose Revise in chat. Bruno opens the visible editor with that post’s existing draft.
  2. Describe the change precisely. Our example asks for all three event times while keeping the picture and reservation link.
  3. Choose Back to Studio to return without sending; the unsent text stays in the editor. Choose Send only when the request is ready.
  4. Opening the editor or sending a revision does not publish the post.
What happens nextBruno prepares the requested revision and saves the draft result for you to check.
24

Check the saved revision before publishing

Check the saved revision before publishing — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The same destination, planned time and selected post.
  2. 2The saved revised caption.
  1. Reopen Social Media Board and open the same post. Read the saved caption rather than assuming the requested change succeeded.
  2. The example now includes doors at 9 AM, coffee at 9:30 AM and a tour at 10 AM. Its picture and reservation link are unchanged.
  3. Check that its status is still drafted. Ask for another revision if needed. Publish now is still a separate, explicit public action.
What happens nextYou have a checked, saved draft. Nothing has been published by the revision.
25

Inspect the actual picture at full size

Inspect the actual picture at full size — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1Open the original image for a closer look.
  1. Select the picture in the post detail to open the full-size viewer.
  2. Check faces, text, branding and any important product details. Open original opens the image itself in another tab for closer inspection.
  3. Close the viewer to return to the saved post. Looking at or opening the picture does not publish it.
What happens nextYou can judge the picture before deciding whether the draft is ready.
26

Check everything planned for one day

Check everything planned for one day — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The selected day and number of planned posts.
  2. 2The saved posts and their planned times.
  1. In Monthly view, select a day to open its schedule.
  2. Check each planned time, destination and post title. Select an entry to open its saved post detail.
  3. Close the day schedule to return to the calendar. A planned time on a draft is not proof of publication.
What happens nextYou can see what is planned for that day without changing or publishing the content.
27

For Facebook, choose the managed Page

For Facebook, choose the managed Page — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The managed Page to use.
  2. 2Save the Page selection for this connection.
  1. After the actual Facebook authorization returns, Bruno asks which managed Page to use. This picture uses a fictional account with a simulated successful provider return.
  2. Select the intended Page from the list. Bruno does not post to your personal Facebook profile.
  3. Choose Use this Page to save that destination. If this dialog was opened for a public post, read the confirmation label carefully: it can instead say Publish to this Page.
What happens nextThe selected Page is retained as the Facebook destination; saving it alone does not publish a post.
28

Check the connection indicators

Check the connection indicators — actual Bruno interface with fictional example data
Atelier Demo · Example account and simulated responses. Open the picture to zoom.
  1. 1The confirmed fictional Facebook connection.
  2. 2The content board remains separate from connection settings.
  1. The persistent sidebar reports which destinations are Connected. Our fictional Facebook connection is confirmed while the other providers remain unconnected.
  2. Connection status applies to that provider, not every channel in the plan. Open the connection list to reconnect or resolve a missing setup.
  3. Your plan and draft board remain available. Publish only to the intended connected destination after reviewing the selected content.
What happens nextThe example has a saved Page destination and checked draft content, with no automatic public post.
Keep this guide handy

Come back whenever you need it.

Use Quick guide for a short reminder of the main controls. Keep this full manual for the complete task and its different choices.

In your dashboard, choose Quick guide → Show me around to replay the short tour. Use Read the guide or Download PDF for these complete instructions.

Need help? Email help@iambruno.com with the service name and what happened. Do not send passwords or connection keys.